As the new tennis ambassador for Saudi Arabia’s Public Investment Fund, Matteo Berrettini will work to develop the sport’s future players and promote it internationally. By joining as the official naming partner of the men’s and women’s world rankings and collaborating with multiple tournaments, the sovereign wealth fund has made major strides into the tennis scene in recent months.
In a video shared on social media on Monday, Matteo Berrettini, once ranked as high as No. 6 in the world, said, “One of my roles is to inspire the next generation, the youth, the kids.” “I will be able to accomplish it with the help of the PIF. Also read: Italy to host Davis Cup Final 8 from 2025
“This is one of the greatest things I can do.” When the Saudi Tennis Federation appointed Rafael Nadal as ambassador in January, he expressed his desire to help train kids and foster enthusiasm for the sport. The PIF stated in a statement that Berrettini, who has already competed in the Diriyah Tennis Cup in Riyadh in 2022, will also encourage inclusivity and provide opportunities at all levels of the sport.
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